Lighting

Tips related to lighting setups, techniques, and equipment.

Proper Lighting for Historic Buildings

Proper Lighting for Historic Buildings

Use soft, even lighting to highlight the unique features of historic buildings without harsh shadows.

For best results, use softboxes or diffused lighting to avoid overpowering architectural features.

Natural Light Optimization

Natural Light Optimization

Maximize natural light by shooting during the golden hour for soft, warm lighting.

For best results, use a reflector to control natural light and fill shadows.

See tips from other categories

Use Simple, Direct Language

Use Simple, Direct Language

Avoid complex sentences and technical jargon in your script, especially for healthcare or nonprofit audiences, to maintain clarity and engagement.

For best results, use Hemingway App to simplify and streamline your script.

Start Small

Begin with a small project to understand the basics of video production. Focus on a 1-minute promo to test your team’s capabilities.

For best results, use your smartphone paired with a stabilizer like DJI Osmo Mobile. Free editing software like iMovie or DaVinci Resolve can help with post-production.

Handheld Camera Techniques

Camera Movement

Handheld Camera Techniques

Use handheld shots for a raw, realistic documentary feel, but avoid excessive shaking.

For best results, use a handheld stabilizer or shoulder rig to minimize camera shake.