Lighting

Tips related to lighting setups, techniques, and equipment.

Proper Lighting for Historic Buildings

Proper Lighting for Historic Buildings

Use soft, even lighting to highlight the unique features of historic buildings without harsh shadows.

For best results, use softboxes or diffused lighting to avoid overpowering architectural features.

Natural Light Optimization

Natural Light Optimization

Maximize natural light by shooting during the golden hour for soft, warm lighting.

For best results, use a reflector to control natural light and fill shadows.

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Leverage User-Generated Content (UGC)

Audience Engagement

Leverage User-Generated Content (UGC)

Encourage your audience to create videos featuring your brand, and integrate this user-generated content into your campaigns for authenticity and broader reach.

Use tools like Instagram, TikTok, and YouTube to promote UGC, and use platforms like TINT to curate and display user content.

Basic Sound Setup

Basic Sound Setup

Position your microphone close to the subject to capture clear, crisp audio with minimal background noise.

For best results, use a Lavalier mic or a smartphone microphone close to the subject.

Ambient Sound Setup

Ambient Sound Setup

Capture ambient sound to create a sense of space and atmosphere in your scene.

For best results, use a handheld recorder or a microphone positioned away from direct noise sources.