Editing

Tips on video editing techniques, transitions, and post-production effects.

Optimize Video Length for Platform

Optimize Video Length for Platform

Adjust the length of your video depending on where it's being published. Shorten for social media and extend for platforms like YouTube or your website.

For best results, research platform-specific best practices and use tools like Vidyard or Wistia for length optimization.

A/B Test Thumbnails and Titles

A/B Test Thumbnails and Titles

Experiment with different thumbnails and titles, then A/B test them to see which generates higher click-through rates and engagement.

For best results, use platforms like YouTube’s A/B testing feature or TubeBuddy to compare and analyze thumbnail and title performance.

Split-Screen for Comparisons

Split-Screen for Comparisons

Use split-screen visuals to compare before-and-after results or show two perspectives simultaneously.

For best results, use split-screen editing to show the impact of donations or simultaneous event coverage.

See tips from other categories

Rule of Thirds Mastery

Rule of Thirds Mastery

Use the rule of thirds to keep your shots balanced and visually engaging.

For best results, use a camera with a grid overlay feature, like a DSLR or Mirrorless camera.

Start Small

Begin with a small project to understand the basics of video production. Focus on a 1-minute promo to test your team’s capabilities.

For best results, use your smartphone paired with a stabilizer like DJI Osmo Mobile. Free editing software like iMovie or DaVinci Resolve can help with post-production.

Use Simple, Direct Language

Use Simple, Direct Language

Avoid complex sentences and technical jargon in your script, especially for healthcare or nonprofit audiences, to maintain clarity and engagement.

For best results, use Hemingway App to simplify and streamline your script.