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The Library aimed to expand the reach of their important "Let's Talk Race" initiative beyond their immediate community. While they had hosted successful in-person events, they sought to elevate their digital presence. Investing in high-quality video would allow them to share the powerful conversations happening within their library with a wider audience and amplify their message.
What We Provided
- Visual Storytelling Expertise: We guided the visual direction of the video series, advising on locations, style choices, and scripting to ensure the content was impactful and engaging.
- Sponsorship Recognition: We inspired a unique "Thank You" video to acknowledge sponsors, fostering goodwill and encouraging future support for important initiatives.
- Technical Partnership: By collaborating with a local equipment firm, we kept production costs down while still delivering broadcast-quality results.
How We Helped Them Achieve Their Goals
- Professional Production: We managed the editing process, transforming raw footage into polished, compelling videos that captured the essence of the "Let's Talk Race" series.
- Expanded Reach: The final videos formed the centerpiece of Richland Library's revamped website around their initiative. This made their message accessible to a broader audience.
- Ongoing Impact: The videos continue to be used as an educational tool by the library, driving ongoing engagement and awareness of their work combating racial inequity.
Key Takeaway: Richland Library's investment in video storytelling enabled them to amplify their crucial "Let's Talk Race" campaign and meaningfully extend their impact.
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