Boosting Visibility at LA Rivers' Farmers Market with Food Access LA

Goodsides leveraged its expertise in community-focused storytelling for nonprofits to boost engagement and visibility for the LA Rivers' Farmers Market, in partnership with Food Access LA.

This project was particularly driven by our CEO's initiative, who recognized the need for a stronger marketing presence for less frequented farmers markets in Los Angeles.

Challenge‍

Despite its vibrant location and offerings, the LA Rivers' Farmers Market was not experiencing the foot traffic seen at larger, more established markets. The challenge was to create compelling visual content that not only highlighted the market's uniqueness but also drew in a larger crowd:

• Planning and Storytelling: Moving away from generic market footage to capture the essence of the market’s offerings and community spirit.
• Engagement with Community Organizations: Ensuring the presence of market dynamics and currency exchange interactions like market match dollars.

Strategy and Execution‍

Our strategy involved a detailed pre-production process and a dynamic day of shooting to ensure the production was not only seamless but also impactful:

• Storyboarding and Shot Planning: We pre-visualized the shoot to focus on freshness, community interactions, vendor diversity, and unique market aspects.
• Dynamic Filming Techniques: Employing a range of camera angles and techniques to capture the market's vibrancy, including POV shots of vendors and interactions between community members.
• Community Engagement: Showcasing real-time interactions and transactions to emphasize the community and economic benefits of the market.

Results‍

The project delivered measurable outcomes and set the stage for continued growth and engagement at the market:

• Increased Foot Traffic: Early data indicates an increase in visitors, attributed to the enhanced market portrayal, and well as a shift in attentions toward this location.
• Community and Vendor Engagement: Our compelling content has resonated within the market community, fostering a stronger sense of connection and shared purpose. Vendors have enthusiastically embraced the opportunity to share our engaging Instagram posts, reporting a positive impact on their own social media presence and customer interactions. This collaborative spirit has created a vibrant and supportive environment, further enhancing the market's appeal.
• Corporate Sponsorship Opportunities: Goodsides' compelling visual narrative has equipped Food Access LA with powerful tools for future fundraising success. These high-quality assets will serve as a cornerstone for future grant proposals, donor drives, and other fundraising initiatives, amplifying the market's story and impact for years to come. This initial investment in professional video content represents a strategic move to secure multi-year funding, ensuring a lasting return on investment and fostering continued growth and positive community impact.

How often do markets receive this type of evergreen content for ongoing development and expansions? We say it should happen more.

Testimonials‍

Feedback from Food Access LA and market vendors has been overwhelmingly positive. They noted the effectiveness of the visual narrative in capturing the market's essence and the professionalism of the Goodsides team. The market staff particularly appreciated the focus on community interactions and unique vendor stories, which they felt were key to attracting more visitors.

The Development and Community Relations Manager at Food Access LA expressed gratitude and enthusiasm at different times during the project, underscoring the positive impact of our partnership:

"Thank you so much for doing this!"

"I'm excited to think of ways we can partner."

"Thank you for your passion for the work we do!"

- Development and Community Relations Manager, Food Access LA

These comments reflect the manager's appreciation for Goodsides' efforts and a keen interest in expanding our collaborative endeavors to further benefit the community and the market.

Conclusion‍

This case study underscores Goodsides' capability to transform traditional market coverage into a compelling narrative that resonates with both vendors and visitors. Our approach not only brought immediate benefits in terms of increased foot traffic and community engagement but also positioned the LA Rivers' Farmers Market for future success and sustainability.

Our partnership with Food Access LA continues to thrive as we explore new opportunities to enhance market visibility and impact. Goodsides leveraged its expertise in community-focused storytelling to boost engagement and visibility for the LA Rivers' Farmers Market, in partnership with Food Access LA.