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Leverage User-Generated Content (UGC)

Audience Engagement

Leverage User-Generated Content (UGC)

Encourage your audience to create videos featuring your brand, and integrate this user-generated content into your campaigns for authenticity and broader reach.

Use tools like Instagram, TikTok, and YouTube to promote UGC, and use platforms like TINT to curate and display user content.

Optimize Video Length for Platform

Optimize Video Length for Platform

Adjust the length of your video depending on where it's being published. Shorten for social media and extend for platforms like YouTube or your website.

For best results, research platform-specific best practices and use tools like Vidyard or Wistia for length optimization.

A/B Test Thumbnails and Titles

A/B Test Thumbnails and Titles

Experiment with different thumbnails and titles, then A/B test them to see which generates higher click-through rates and engagement.

For best results, use platforms like YouTube’s A/B testing feature or TubeBuddy to compare and analyze thumbnail and title performance.

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Leverage the network effect to boost reach, engagement, and ROI for your events, organizations, or initiatives.

September 3, 2024

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