Sizzling Summer Videos: Ignite Engagement, Drive Tourism, and Boost Your City's Buzz

Are you feeling the pressure of limited time and resources as a Public Information Officer (PIO)? With summer right around the corner, creating engaging content that resonates with your community can seem daunting.

But fear not—Goodsides has you covered with these four video campaign ideas designed to maximize your impact while saving you time and effort.

Why Video? The Numbers Don't Lie

Before we dive into the ideas, let’s look at the compelling data:

Engagement: Video is the most engaging form of content on social media, driving higher click-through rates and shares compared to text or images alone. HubSpot reports that including a video on landing pages can increase conversion rates by over 80%.
Image Boost: Videos showcasing healthy lifestyles and recreational opportunities improve public perception of government agencies, fostering trust and support. Vidyard found that videos on social platforms can increase brand association by 139% and brand awareness by 95%.
Community Impact: Highlighting an active community can boost civic pride, attract new residents, and support local businesses. Sprout Social research indicates that social media users are 70% more likely to make a purchase after watching a brand's video.

Case Study: Folsom, CA - Outdoor Appeal Drives Educational Engagement

In Folsom, CA, we highlighted the city’s natural beauty to attract students and professionals to Folsom Lake College.

By showcasing outdoor activities like aquatic sports and biking trails, we resonated with mid-career adults looking for a balanced lifestyle. The result? A significant increase in enrollment, demonstrating the power of well-crafted video content.

Turn Data into Action: 4 Video Campaign Ideas with Sample Shots

1. Coastal Communities: "Beachside Beats & Eats"

Concept: Transform your beach into the ultimate summer destination with activities like beach volleyball, sunset yoga, live music, and food trucks. This campaign appeals to families, young adults, and seniors, offering something for everyone.

Story: Imagine a local bakery that doubles its foot traffic by participating in a summer beach festival. The bakery's video showcases the lively atmosphere, delicious treats, and community spirit, drawing more customers and boosting sales.

Sample Shots:

Wide Aerial View: Capture the beach at sunrise.
Activity Montage: Quick cuts of beach volleyball, families setting up, kids building sandcastles.
Vendor Close-Ups: Smiling food truck vendors, shots of food being prepared and served.
Sunset Yoga: Group yoga session with the setting sun in the background.

Data Boost: Live streaming beach events can increase engagement by 24% on Facebook.

2. Mountain/Hiking Towns: "Adventure Awaits"

Concept: Elevate your trails and peaks with guided hikes, photography workshops, and family camping trips. This campaign appeals to adventure seekers, nature lovers, and families looking for weekend getaways.

Story: Picture a family discovering local wildlife during a guided hike, learning about the area's history and ecology, and bonding over the shared adventure. The video highlights their journey, inspiring others to explore the great outdoors.

Sample Shots:

Early Morning Departure: Hikers gearing up, close-ups of boots, backpacks, and maps.
Trail Highlights: Shots of the trail winding through the forest, wildlife encounters.
Guided Tour: Guide explaining the area’s history and ecology, hikers listening attentively.
Summit Arrival: Wide shot of hikers reaching the summit, panoramic views.

Data Boost: Incorporating outdoor activity videos can boost website traffic by up to 320% in a year (SEO All-In-One) (SFA Marketing).

3. Lakeside Communities: "Summer Splash"

Concept: Promote water-themed events like kayaking, paddleboarding, fishing tournaments, and lakeside concerts. This campaign appeals to families, water sports enthusiasts, and retirees looking for serene activities.

Story: Envision a local band performing at a lakeside concert, bringing together residents for an evening of music and community. The video showcases the lively event, highlighting the beauty of the lake and the joy of shared experiences.

Sample Shots:

Morning Calm: Wide shot of the lake at dawn, mist rising from the water.
Water Sports: Kayakers and paddleboarders on the lake, close-ups of paddling.
Fishing Tournaments: Anglers casting lines, catching fish, showing their catches.
Concert Setup: Bands setting up, sound checks, and audience anticipation.

Data Boost: Water activity videos boost engagement by 32% on social media.

4. Urban Centers: "Urban Oasis"

Concept: Revitalize urban spaces with pop-up parks, rooftop gardens, fitness classes, and street fairs. This campaign engages a broad audience, including urban professionals, families, and older adults seeking community activities.

Story: Imagine a neighborhood transformed with a new rooftop garden, where residents gather for yoga classes, community gardening, and social events. The video captures the transformation, highlighting the positive impact on the community.

Sample Shots:

Transformation: Time-lapse of pop-up parks and rooftop gardens being set up.
Fitness Classes: Groups participating in outdoor yoga, aerobics, and tai chi.
Street Fair: Stalls with artisans and food vendors, close-ups of products and interactions.
Family Activities: Children playing, families gardening, and community interactions.

Data Boost: Urban revitalization videos generate social media buzz, increasing civic participation and investment (Attrock).

Maximizing Your Reach with Goodsides

At Goodsides, we understand the power of video to transform public perception and drive engagement. Our extensive experience in video production for government and social sector organizations ensures that your campaigns are not only visually appealing but also impactful. By leveraging data-driven insights and creative storytelling, we help you connect with your community on a deeper level.

The Bottom Line: Invest in Video, Reap the Rewards

By implementing these data-driven video campaigns, inspired by successful examples like Folsom, CA, you’re not just creating content—you’re building a stronger, more engaged community. Here’s how these campaigns align with Goodsides’ mission and focus:

Enhance Community Engagement: Our campaigns are designed to resonate with diverse audiences, fostering a sense of community and belonging.
Boost Public Image: Showcase your city's initiatives and achievements, enhancing public perception and trust.
Drive Economic Growth: Highlight local businesses and attractions, stimulating economic activity and investment.
Promote Civic Pride: Inspire residents to take pride in their community, leading to increased participation in local events and initiatives.

By investing in these innovative video strategies, you can enjoy a fun and fulfilling summer while making a lasting impact on your community.

Let Goodsides help you turn your vision into reality with expertly crafted video content tailored to your unique needs.