Powering Sustainability with Fresh, Recurring, and Batched Content

In today's market, a genuine commitment to sustainability gives social sector organizations a distinct advantage.

Goodsides' Managed Marketing Services provide powerful tools to amplify these efforts, driving engagement, boosting visibility, and ultimately supporting your organization's long-term sustainability.

Sustainability Storytelling: Your Content Engine

Goodsides helps you transform sustainability initiatives into compelling stories that resonate with your audience. Research confirms that customers actively seek out and support sustainable brands, while a younger generation scrutinizes social responsibility efforts.

Moreover, employees prioritize purpose-driven companies – a trend that directly impacts retention and recruitment. Goodsides understands this evolving landscape. We help you craft compelling, data-driven stories that showcase your tangible sustainability efforts – building trust and loyalty across all stakeholders.

Our diverse video production capabilities offer multiple ways to showcase your commitment to a sustainable future:

Documentary-Style Videos: Unveiling Your Impact

Why it matters: Authentic, compelling documentaries humanize your organization's work, fostering deeper connections with your audience and showcasing the tangible impact of your initiatives. Goodsides can create visually stunning documentaries that transport viewers into the heart of your mission.

• Recurring Series: Focus on a different initiative or project each month/quarter. This builds anticipation and keeps your audience engaged.
• Batched: Film several short documentaries during a designated period to highlight diverse aspects of your work. This is an efficient way to capture a variety of stories.
• Thematic: A monthly spotlight on a specific theme (water conservation, waste reduction, etc.), each showcasing related initiatives and impact. This focused approach can amplify specific messages.

Educational Content: Empowering Through Knowledge

Why it matters: Educational videos position your organization as a thought leader while providing valuable information to your audience. Goodsides can distill complex topics into engaging, easily digestible videos that resonate with viewers.

• Recurring: A weekly "Sustainability Tip" video, offering concise, actionable guidance. This builds a loyal following and establishes your expertise.
• Batched: Produce a series of explainer videos on a focused topic to roll out over time. This allows for deeper exploration and consistent messaging.
• Thematic: Center monthly content around themes like Earth Day, National Recycling Day, etc. This leverages timely events to expand your reach.

Awareness Campaigns: Igniting Action

Why it matters: Awareness campaigns rally support for your cause and mobilize your audience. Goodsides can craft emotionally resonant videos that inspire action and drive change.

• Recurring: Short campaigns focusing on a different issue bi-monthly. This keeps your message fresh and relevant.
• Batched: Produce interconnected campaigns to launch throughout a specific period (like a quarter). This creates a cohesive narrative with a greater impact.
• Thematic: Coordinate awareness campaigns with major environmental events or dates to capitalize on public interest.

Event Coverage: Extending Your Reach

Why it matters: Capturing the energy and excitement of your events can attract new supporters and build community. Goodsides can transform your events into captivating videos that share the experience with a wider audience.

• Recurring: Highlight key events with dedicated video recaps for ongoing promotion. This keeps the momentum going even after the event.
• Batched: Capture multiple events during a focused period for later distribution. This is a cost-effective way to create a library of content.

Fundraising Videos: Inspiring Generosity

Why it matters: Compelling fundraising videos touch hearts and inspire people to give. Goodsides can tell your organization's story in a way that moves people to action and supports your financial goals.

• Recurring: Issue-specific campaigns released seasonally or around key dates. This aligns fundraising with relevant topics and events.
• Batched: Produce a series of videos that collectively tell your fundraising story for release at strategic times. This builds a stronger emotional connection with potential donors.
• Thematic: Tie fundraising to specific initiatives or projects to demonstrate the direct impact of contributions.

Volunteer Recruitment: Showcasing the Power of Community

Why it matters: Engaging volunteer recruitment videos attract passionate individuals who want to make a difference. Goodsides can create inspiring profiles that highlight the fulfilling experience of volunteering with your organization.

• Recurring: Spotlight volunteer stories for bi-monthly inspiration. This celebrates your volunteers and encourages others to join.
• Batched: Release a "volunteer spotlight" series before recruitment drives. This generates interest and anticipation.

Social Media Clips: Amplifying Your Message

Why it matters: Short, shareable clips extend your reach across social platforms. Goodsides can extract the most compelling moments from your videos to create engaging snippets that go viral.

• Recurring: Develop shareable clips from larger videos for ongoing engagement. This keeps your audience connected and expands your reach.
• Batched: Produce thematic clips for release throughout a month. This creates a consistent presence on social media.

Case Studies and Impact Reports: Measuring Success

Why it matters: Showcasing your impact through data and real-world stories builds credibility and demonstrates the value of your work. Goodsides can turn your reports into engaging videos that resonate with stakeholders and potential donors.

• Recurring: Quarterly reports with video summaries. This provides regular updates and keeps your audience informed.
• Batched: Release several case studies with supporting videos annually. This showcases the depth and breadth of your impact.

Promotional Videos (if applicable): Spreading the Word

Why it matters: Compelling promotional videos raise awareness and generate excitement for your products or services. Goodsides can create visually stunning videos that highlight your offerings and entice new customers.

• Recurring: Product/service feature released monthly. This keeps your offerings top of mind.
• Batched: Produce several related promotions to launch as a group. This creates a bigger splash and maximizes impact.
• Thematic: Tie into seasonal changes or special offers to leverage timely opportunities.

The Benefits: Engagement, Funding, and Impact

These video assets enhance your marketing efforts in multiple ways:

• Increased Visibility: Compelling content attracts attention, increasing visibility and solidifying your commitment.
• Stronger Engagement: Shareable, visually appealing videos build a stronger connection with your audience.
• Boosted Fundraising: Powerful storytelling attracts donors and supporters aligned with your mission.
• Measurable Impact: Track audience growth, engagement metrics, and fundraising results to demonstrate impact.

Beyond Content Creation: Strategic Support

Goodsides offers more than just exceptional video production. We also provide strategic guidance, helping you maximize the impact of your sustainability-focused content marketing. Choose from episodic campaigns, ongoing content calendars, or one-off projects to suit your needs and budget.

Let's Get Started

Contact Goodsides today to discuss how our Managed Marketing Services can accelerate your sustainability storytelling and support your organization's long-term goals.