Healthcare Video That Resonates: Goodsides, the GPO Partner You Need

Imagine patients feeling truly understood before they even step into your facility. Picture new staff effortlessly grasping complex procedures. Envision your healthcare mission resonating throughout your community. That's the power of video!

GPO members, we understand that healthcare isn't just about treatment; it's about effective communication. 

Whether you're building a beautiful new facility, launching a telehealth program, or training staff on essential procedures, video bridges the gap, making even the most complex information accessible and engaging.

Why Video? It's Not Just About Looking Cool

Sure, a well-made video looks professional, but here's the real-world impact video marketing has on healthcare:

• Building Trust: Remember Dana-Farber Cancer Institute's moving "You Have Us" campaign? Video humanizes your institution, showing patients and families that you're invested in their journey.
• Top Talent Magnet: Take inspiration from campaigns like Arkansas Children's Hospital's safety awareness initiative – video spreads your mission, attracting passionate healthcare professionals who share your values.
• Knowledge is Power: Struggling to explain complex medical topics? Video distills information into digestible formats, improving both staff training and patient education.
• Social Media Engagement: Short, informative videos shared on social platforms provide quick, accessible answers to patient questions, driving engagement and trust.
• The Virtual Tour: Let potential patients experience your facilities before ever stepping inside. A video tour creates familiarity, easing anxieties and improving overall patient experience.

Goodsides: Healthcare Video Expertise (Without Breaking the Bank)

We understand that hospitals and healthcare centers have unique needs and budgets. That's why we offer a blend of local expertise and nationwide reach: our insured California-based crews and our production network mean we're ready for projects big and small, anywhere you need us.

Whether you dream of a comprehensive growth campaign or need that essential training video, we collaborate with you to find solutions that match both your vision and your bottom line.

We're ready to be your strategic partner, tackling new markets, navigating M&A communications, and even addressing sensitive topics like cybersecurity. Think of us as an extension of your own team!

Understanding the GPO Landscape

At Goodsides, we understand the complexities of working with GPOs. We recognize that healthcare providers often partner with multiple GPOs and that securing a contract, while advantageous, doesn't guarantee a steady stream of work.

We're prepared to invest the time in marketing our services, tailoring price sheets, and demonstrating the unique value we bring to your members. Our focus is on saving healthcare providers valuable time and resources by streamlining their video production needs – an advantage we know GPOs appreciate.

Moreover, we're well-positioned to meet the growing demand for diverse suppliers within the GPO network. Goodsides is a certified Minority Business Enterprise (MBE), which was issued by the City of Los Angeles. Additionally, we're certified as a Social Enterprise (SE), which you can read more about here.

Our commitment to social impact shines through our work and extends to our crewing practices, where we prioritize sourcing from a diverse pool of talent within the communities we serve.

Wellness and facilitating a journey of self-care are important aspects of keeping employees (especially clinicians!) happy, healthy, and engaged. While the video above was commissioned by a cultural institution, the same wellness message can either be applied to employee-facing communications or patient-facing outreach.

Sensitivity Meets Storytelling

Working in healthcare requires a special touch. Our process reflects this, starting with in-depth pre-production where we partner with your healthcare professionals to define goals and craft meaningful narratives. We'll handle scripting, scheduling, and meticulously ensure compliance with privacy regulations.

Filming within live care environments demands both sensitivity and adaptability. We utilize crews experienced in the healthcare setting to minimize disruption while prioritizing patient safety and comfort.

In the editing room, the focus shifts to crafting a compelling story that's both informative and resonates on an emotional level. We carefully curate footage, weave in patient and staff testimonials, and always maintain accuracy and a tone that reflects your healthcare ethos. Collaboration remains central: we'll seek your feedback throughout, ensuring the final product aligns perfectly with your goals.

GPOs: Why Choose Goodsides?

We believe in making a lasting impact. Our goal is to become a trusted name on GPO contracts, offering your members exceptional video services at accessible prices. We envision a dedicated healthcare section on our website, packed with resources and FAQs, alongside marketing that emphasizes the value we provide.

Ready to Elevate Your Healthcare Communication?

Let's work together! Contact us today.

Discover how Goodsides can translate your healthcare goals into powerful videos that educate, inspire, and drive the growth you envision.