Choosing the Right Video Production Services: A Comprehensive Checklist

In an era where visual content dominates communication channels, video production has become an indispensable tool for social sector organizations aiming to amplify their mission, engage stakeholders, and drive social change. However, selecting the right video production services involves navigating a complex landscape of options, technologies, and strategies.

This white paper provides a detailed, step-by-step checklist designed to guide social sector organizations through the process of choosing video production services that align with their goals, budget, and mission.

Leveraging Goodsides' exclusive tools and resources—including Quick Tips, Premium Bundles, and advanced distribution services—organizations can maximize their video's impact and ensure a significant return on investment.

The Power of Video in the Social Sector

The digital revolution has transformed how organizations communicate, with video emerging as a dominant medium. According to a 2022 report by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it's an important part of their marketing strategy. For social sector organizations, video offers a dynamic way to tell stories, raise awareness, and mobilize support.

Why Video Matters

• Emotional Connection: Videos can evoke emotions more effectively than text or images alone, making them powerful for storytelling.
• Increased Engagement: Social media algorithms often favor video content, leading to higher visibility and engagement rates.
• Information Retention: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Challenges in Video Production

Despite its benefits, producing effective video content presents challenges:

• Resource Constraints: Limited budgets and manpower can hinder production quality.
• Technical Complexity: Navigating the technical aspects of video production requires expertise.
• Strategic Alignment: Ensuring the video aligns with organizational goals and resonates with the target audience is crucial.

Purpose of This White Paper

This document aims to demystify the video production process for social sector organizations. By following this comprehensive checklist and utilizing Goodsides' suite of tools and services, organizations can make informed decisions that optimize their resources and amplify their impact.

Section 1: Define Your Objectives

Identifying Clear Goals

Before initiating any video project, it's imperative to establish clear, measurable objectives. According to the Nonprofit Technology Network (NTEN), organizations with well-defined goals are 50% more likely to achieve desired outcomes.

Common Objectives:

1. Increase Awareness
   • Example: An environmental NGO wants to raise awareness about plastic pollution.‍
   • Metric: Increase website traffic by 30% within three months post-launch.‍
2. Fundraising Efforts
   • Example: A charity aims to boost donations for disaster relief.‍
   • Metric: Raise $100,000 through a video-driven campaign.‍
3. Stakeholder Engagement
   • Example: A healthcare nonprofit seeks to engage volunteers.‍
   • Metric: Recruit 200 new volunteers through video outreach.‍
4. Policy Advocacy
   • Example: A human rights organization wants to influence legislation.‍
   • Metric: Secure 10,000 petition signatures via a video campaign.

Tool Highlight: Video ROI Estimator

Use the Video ROI Estimator to project potential returns based on your objectives. This tool calculates expected outcomes by analyzing factors like target audience size, distribution channels, and engagement rates.

How It Works:

• Input your objective and metrics.
• Receive a detailed report estimating potential ROI.
• Adjust your strategy accordingly for optimal results.

Consult Quick Tips

Access Basic Setup Tips from Goodsides' Quick Tips Library for foundational guidance on goal-setting, including:

• SMART Goals Framework: Specific, Measurable, Achievable, Relevant, Time-bound.
• Audience Analysis: Understanding who you're trying to reach.

Section 2: Assess Internal Capabilities

Evaluating Your Team's Capacity

An honest assessment of your organization's internal capabilities helps determine whether to produce the video in-house or outsource.

Key Considerations:

• Personnel Expertise
  • Do you have team members experienced in scriptwriting, filming, and editing?
• Equipment Availability
  • Does your organization own or have access to professional-grade cameras, lighting, and editing software?
• Time Constraints
  • Can your team dedicate sufficient time without affecting other operations?

A survey by TechSoup found that only 25% of nonprofits feel confident in their in-house video production skills, indicating a potential need for external support.

Tool Highlight: PIO Quiz (Direct or Delegate?)

The PIO Quiz helps you decide whether to handle production internally or hire professionals.

Quiz Insights:

• Score Interpretation: High scores suggest readiness for in-house production; lower scores indicate the need for external services.
• Customized Recommendations: Receive tailored advice based on your quiz results.

Consult Quick Tips

Explore Intermediate Tips on enhancing in-house capabilities, such as:

• Training Resources: Online courses or workshops for skill development.
• DIY Production Hacks: Cost-effective methods for improving production quality.

Section 3: Budget Planning

Setting a Realistic Budget

Budget constraints are a common challenge. According to the Nonprofit Finance Fund, over 60% of nonprofits experience financial stress. Therefore, allocating funds strategically is crucial.

Cost Breakdown:

1. Pre-Production
   • Concept development, scripting, storyboarding.
   • Estimated Cost: 10-15% of total budget.
2. Production
   • Filming, directing, on-set crew.
   • Estimated Cost: 50-60% of total budget.
3. Post-Production
   • Editing, sound design, graphics.
   • Estimated Cost: 20-30% of total budget.
4. Distribution
   • Marketing, advertising, platform fees.
   • Estimated Cost: 10% of total budget.

Maximizing ROI

Implement strategies to ensure every dollar counts.

ROI Tips:

• Prioritize High-Impact Elements: Focus on storytelling and messaging over expensive special effects.
• Leverage Existing Assets: Use stock footage or repurpose previous content.
• Negotiate Package Deals: Some agencies offer discounts for bundled services.

Premium Bundle Highlight: Maximizing ROI Bundle

Access advanced strategies with the Maximizing ROI Bundle, which includes:

• Budget Templates: Pre-designed spreadsheets for financial planning.
• Cost-Saving Techniques: Insider tips on reducing expenses without sacrificing quality.

Tool Highlight: Video ROI Estimator

Re-engage with the Video ROI Estimator to balance costs against expected outcomes. Adjust variables to see how changes in budget allocation affect ROI.

Section 4: Select the Appropriate Video Style and Format

Choosing the Right Style

The style and format of your video should align with your objectives and resonate with your target audience.

Popular Video Types:

1. Educational Videos
   • Purpose: Inform or educate the audience about a specific topic.
   • Example: A tutorial on recycling practices.
2. Promotional Content
   • Purpose: Highlight programs, events, or services.
   • Example: A teaser for an upcoming charity gala.
3. Testimonials
   • Purpose: Build credibility through stories from beneficiaries or stakeholders.
   • Example: A beneficiary sharing how the organization impacted their life.
4. Documentaries
   • Purpose: Provide an in-depth look at issues or initiatives.
   • Example: A mini-documentary on homelessness in urban areas.

AI Music Library

Enhance your videos with Goodsides' AI Music Library, offering:

• Customizable Tracks: Tailored music that fits the mood and message.
• Cost Efficiency: Access to high-quality music without hefty licensing fees.
• Legal Compliance: Avoid copyright issues with royalty-free options.

Consult Quick Tips

Check Advanced Tips for insights on:

• Audience Preferences: Research indicates that 85% of Facebook videos are watched without sound, emphasizing the need for strong visuals and captions.
• Mobile Optimization: With 75% of global video viewing happening on mobile devices, ensure your video is mobile-friendly.

Premium Bundle Highlight: Historic Preservation Bundle

For organizations focusing on cultural heritage, the Historic Preservation Bundle offers:

• Storytelling Techniques: Methods for highlighting historical significance.
• Visual Guidelines: Best practices for filming in historical locations.

Section 5: Concept Development and Brainstorming

Crafting a Compelling Narrative

A strong concept is the backbone of an effective video. According to a study by Stanford University, stories are 22 times more memorable than facts alone.

Elements of a Strong Narrative:

• Emotional Appeal: Connect with viewers on a personal level.
• Clear Message: Convey your mission and call to action succinctly.
• Authenticity: Use genuine stories and real people whenever possible.

Service Highlight: Goodstorming

Goodsides' Goodstorming sessions offer:

• Expert Facilitation: Work with creative professionals to develop ideas.
• Collaborative Environment: Involve team members and stakeholders in the brainstorming process.
• Idea Refinement: Turn raw concepts into actionable plans.

Consult Quick Tips

Utilize Expert Tips for high-level conceptual strategies, including:

• Story Arcs: Understanding the beginning, middle, and end structure.
• Character Development: Creating relatable protagonists.

Section 6: Pre-Production Planning

Scriptwriting and Storyboarding

Detailed planning in pre-production saves time and resources during filming.

Scriptwriting Tips:

• Keep it Concise: Aim for a script that's engaging and to the point.
• Speak the Audience's Language: Use terminology they understand.
• Include a Clear CTA: Guide viewers on the next steps.

Storyboarding Advantages:

• Visual Alignment: Ensures everyone shares the same vision.
• Identify Potential Issues: Spot logistical challenges early.
• Efficient Shooting Schedule: Plan shots to optimize time on set.

Stakeholder Involvement

Engaging stakeholders during pre-production enhances buy-in and can provide valuable insights.

Methods:

• Workshops: Host sessions to gather ideas and feedback.
• Surveys: Use questionnaires to understand stakeholder expectations.
• Approval Gates: Set defined points where stakeholder sign-off is required.

Consult Quick Tips

Reference the Quick Tips Library for pre-production best practices, such as:

• Risk Management: Identifying and mitigating potential project risks.
• Resource Allocation: Efficiently distributing manpower and equipment.

Premium Bundle Highlight: Fundraising Bundle

The Fundraising Bundle offers specialized advice, including:

• Donor Psychology: Understanding what motivates giving.
• Messaging Strategies: Crafting appeals that inspire action.

Section 7: Evaluate Potential Production Partners

Developing a Shortlist

Compile a list of potential production partners by:

• Referrals: Ask for recommendations within your network.
• Online Research: Look for agencies with strong online presence and portfolios.
• Industry Directories: Utilize platforms like Clutch or UpCity.

Checklist Criteria

Assess each candidate based on:

• Experience in the Social Sector
  • Agencies familiar with nonprofit work understand unique challenges and compliance requirements.
• Portfolio Quality
  • Review past projects for quality, creativity, and relevance.
• Client Testimonials
  • Seek feedback on reliability, professionalism, and results.
• Cultural Fit
  • Ensure they align with your organization's values and mission.

Questions to Ask

1. Storytelling Approach
   • "How do you craft narratives that resonate with target audiences?"
2. Feedback Process
   • "What is your policy on revisions and how do you incorporate client feedback?"
3. Technological Capabilities
   • "Do you utilize modern technologies like AI, VR, or interactive video features?"

Consult Quick Tips

Implement Intermediate Tips on vetting service providers, such as:

• Proposal Evaluation: How to compare bids effectively.
• Contract Negotiation: Key clauses to include for protection.

Section 8: Production Execution

On-Set Best Practices

Efficient production requires meticulous planning and coordination.

Scheduling:

• Detailed Shot List: Outline every scene with descriptions and requirements.
• Time Management: Allocate buffer time for unexpected delays.

Communication:

• Daily Briefings: Hold meetings to align the team on goals and tasks.
• Clear Hierarchies: Establish who makes decisions on set to avoid confusion.

Team Coordination

Define roles to streamline operations:

• Director
  • Oversees creative aspects and directs actors or participants.
• Producer
  • Manages logistics, schedules, and budget adherence.
• Cinematographer
  • Handles camera operation and visual composition.
• Sound Technician
  • Ensures high-quality audio recording.

Consult Quick Tips

Apply Advanced Tips for production management, including:

• Equipment Checklists: Prevent technical issues by ensuring all gear is accounted for and functional.
• Safety Protocols: Implement measures to protect the crew and participants.

Section 9: Post-Production Essentials

Editing and Effects

Post-production is where your video truly comes together.

Editing Techniques

• Pacing: Adjust the tempo to maintain viewer interest.
• Transitions: Use cuts, fades, and other transitions to enhance storytelling.
• Color Grading: Ensure visual consistency and set the mood.

Graphics and Subtitles

• Accessibility: Add captions for the hearing impaired and for viewers watching without sound.
• Branding Elements: Incorporate logos and color schemes consistent with your brand.

Music and Sound Design

AI Music Library

• Access the AI Music Library for music that complements your video's tone and message.

Sound Quality

• Audio Mixing: Balance dialogue, music, and sound effects.
• Noise Reduction: Eliminate background noise for clarity.

Revisions and Approvals

Establish a structured process:

• Version Control: Number each draft to track changes.
• Feedback Guidelines: Provide specific, actionable feedback.
• Approval Timeline: Set deadlines to keep the project on schedule.

Consult Quick Tips

Implement Expert Tips for post-production excellence, such as:

• Test Screenings: Gather feedback from a small audience before finalizing.
• Legal Compliance: Ensure all content adheres to copyright laws and regulations.

Section 10: Distribution Planning

Strategize Distribution Channels

An effective distribution strategy ensures your video reaches the intended audience.

Channel Options:

• Social Media Platforms
  • Tailor content for platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Email Campaigns
  • Embed videos in newsletters or donor communications.
• Website Integration
  • Feature the video prominently on your homepage or a dedicated landing page.
• Events and Screenings
  • Use live events to showcase your video and engage directly with stakeholders.

Statistics:

• Video Boosts Open Rates: Including "video" in email subject lines can increase open rates by 19% (HubSpot, 2021).
• Social Sharing: Videos are shared 1200% more than text and images combined (WordStream, 2021).

Service Highlight: Video Distribution Services

Goodsides' Video Distribution Services offer:

• Customized Strategies
  • Tailored plans based on your objectives and audience demographics.
• Cross-Platform Optimization
  • Formatting and metadata optimization for each platform.
• Performance Tracking
  • Analytics to monitor engagement and adjust strategies in real-time.

Consult Quick Tips

Utilize distribution strategies across all levels in the Quick Tips Library, including:

• SEO Best Practices: Improve searchability on platforms like YouTube and Google.
• Timing Strategies: Post at times when your audience is most active.

Section 11: Implementing Retargeting Strategies

Understanding Retargeting

Retargeting involves reaching out to individuals who have previously interacted with your content but did not take the desired action.

Benefits:

• Increased Conversion Rates: Retargeted ads are 70% more likely to convert (Criteo, 2020).
• Cost-Effectiveness: Focus marketing spend on warm leads rather than cold audiences.

Service Highlight: Retargeting Services

Goodsides' Retargeting Services help you:

• Identify Gaps
  • Use data analytics to find demographics you may have missed.
• Customized Messaging
  • Tailor content to specific audience segments.
• Multi-Channel Approach
  • Utilize various platforms for broader reach.

Section 12: Measure and Analyze Success

Define Key Performance Indicators (KPIs)

Establish metrics that align with your initial objectives.

Examples:

• Engagement Metrics
  • Views, likes, shares, comments.
• Conversion Rates
  • Donations received, petitions signed, event registrations.
• Audience Reach
  • Geographic distribution, demographic breakdown.

Tool Highlight: Video ROI Estimator

Post-distribution, use the Video ROI Estimator to:

• Analyze Performance
  • Compare actual results with projected outcomes.
• Identify Trends
  • Understand what worked well and areas for improvement.

Continuous Improvement

Apply insights to future projects:

• Adjust Strategies
  • Modify messaging or distribution based on data.
• Stakeholder Feedback
  • Gather input from your team and audience for a holistic view.

Consult Quick Tips

Reference Intermediate and Advanced Tips on data analysis, including:

• A/B Testing
  • Experiment with different versions to optimize content.
• Benchmarking
  • Compare your performance against industry standards.

Section 13: Ongoing Support and Resources

Continuous Learning

Stay ahead of industry trends to maintain relevance and effectiveness.

Opportunities:

• Webinars and Workshops
  • Participate in events hosted by Goodsides and other industry leaders.
• Online Courses
  • Enroll in classes covering new technologies or marketing strategies.

Goodsides' Resources

Leverage the full suite of Goodsides' offerings:

• Quick Tips Library
  • Over 20 categories covering all aspects of video production.
• Premium Bundles
  • Specialized resources like the Historic Preservation, Fundraising, and Maximizing ROI bundles.

Stakeholder Engagement

Encourage ongoing consultation of these resources:

• Team Development
  • Use materials for training and skill enhancement.
• Leadership Alignment
  • Ensure decision-makers are informed and supportive of strategies.

Conclusion

Selecting the right video production services is a multifaceted process that requires careful planning, strategic thinking, and resource optimization. By following this comprehensive checklist and utilizing Goodsides' extensive tools and services, social sector organizations can produce high-impact videos that effectively advance their missions.

The Goodsides Advantage

Goodsides offers a holistic approach, combining expert guidance, innovative tools, and tailored services to meet the unique needs of social sector organizations.

Next Steps

• Explore Resources
  • Visit the Quick Tips Library and our various Premium Bundles to enhance your knowledge.
• Engage with Experts
  • Schedule a Goodstorming Session to kickstart your project.
• Optimize Distribution
  • Consult with us on Video Distribution Services to maximize your video's reach.
• Get in Touch
  • Contact Us for personalized support and to discuss your specific needs.

Additional Resources

• PIO Quiz (Direct or Delegate?): Take the Quiz
• Video ROI Estimator: Estimate Your ROI
• AI Music Library: Access the Library
• Goodstorming Sessions: Book a Session
• Quick Tips Library: Browse Tips
• Premium Bundles:
  • Historic Preservation Bundle: Learn More
  • Fundraising Bundle: Learn More
  • Maximizing ROI Bundle: Learn More
• Video Distribution and Retargeting Services: Explore Services

References

• Wyzowl. (2022). Video Marketing Statistics 2022.
• Nonprofit Technology Network (NTEN). (2021). The State of Nonprofit Technology.
• TechSoup. (2021). Nonprofit Video Production Skills Survey.
• Nonprofit Finance Fund. (2020). 2020 State of the Nonprofit Sector Survey.
• Stanford University. (2019). The Impact of Storytelling on Memory Retention.
• HubSpot. (2021). Email Marketing Benchmarks.
• WordStream. (2021). The Power of Video Marketing.
• Criteo. (2020). The State of Retargeting.

About Goodsides

Goodsides specializes in providing comprehensive video production services tailored to social sector organizations. With a focus on innovation, collaboration, and impact, we empower organizations to tell their stories effectively and achieve their missions.

Disclaimer: The information provided in this white paper is for general guidance and informational purposes only. Goodsides assumes no responsibility for errors or omissions in the contents.